Archive for September, 2013


Fall Has Arrived…Time to Think LegalTech NY 2014

Author: Cathy Kenton
September 27, 2013

Planning for LegalTech New York is in full swing at many companies. The 2014 event promises to kick-off a year full of innovation as the legal industry continues to grapple with changes to its business model.

Practice efficiency, alternative billing, and cloud computing are just a few of the topics on the table. New technology companies are teeing up their product launches and long-time industry leaders are revisiting their offerings to assure they remain competitive. Where do you fit in?

Something for everyone
With 50% of the attendees representing small and mid-sized firms, and the balance large and mega firms, there’s plenty of attendees for everyone. Small and mid-sized firms are receiving more attention from companies that just a couple of years ago were chasing large law firms or corporate legal department clients.

Will you be ready?
Every year, I hear a handful of exhibitors complain that LegalTech is too expensive and they just didn’t get enough value from their participation. Inevitably some of them drop out and don’t return. Almost without exception, they are the companies that show up, set up their booths and wait for an onslaught of new business…that’s their mistake. Like any marketing effort worth doing, planning needs to go beyond designing and shipping your booth and ordering ‘chotchkies’. The most successful companies start at the end…defining success. They ask themselves:

  • At the end of the show, how will we quantify our success (i.e. # of new prospects, # of meetings, client meetings, new business partnership opportunities, etc.)?
  • What pre-show activities do we need to undertake to assure success? Plan your outreach to accomplish your goals…don’t expect LegalTech to do all of your work for you.
  • What’s our post-show plan? Know before you board the plane exactly how you’ll follow-through on your new business opportunities.

There’s no better time than now to start working on LegalTech 2014
If you haven’t started your LegalTech 2014 planning, or you haven’t committed to your space yet, there’s no time like today! January will be here sooner than you think.